Fujifilm GFX 50S medium format mirrorless camera


President of Fujifilm Corporation announced the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The announcement also mentioned about the company planning to release mirrorless digital camera Fujifilm GFX 50S which features the Fujifilm G Format 43.8x32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts. The company claims that the new series will deliver the highest image quality FUJINON offers as well as outstanding expandability and functionality as a camera system.

Fujifilm has developed and manufactured photographic films with advanced image resolution and outstanding color and tone reproduction to meet the needs of professional photographers and photo enthusiasts, an extensive range of professional cameras and high quality FUJINON lenses which forms an indispensable part of camera systems over the course of its proud history that extend over 80 years. High quality FUJINON lenses form an indispensable part of camera system. All technologies have been amassed to develop the GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses. This, then becomes the important part of Fujifilm GFX 50S medium format mirrorless camera.

Fujifilm is a long-term manufacturer of photographic films and medium format film cameras; therefore, they need to be aware about the impact of different format size have on photographic expression. Larger format used in camera gives camera’s ability an ultimate enhancement to capture “texture quality,” “stereoscopic effect” and “aerial feeling,” which cannot be attained even by substantially increasing the sensor’s pixel count.

Highlight features of Fujifilm GFX 50S

1. Obtaining the ultimate in photo image quality

Fujifilm has strived to achieve the best image quality possible with its X series of cameras since they release the X100 in 2011. Fujifilm GFX 50S is the latest and the most advanced addition with the new medium-format mirrorless camera GFX. GFX 50S uses the new large-diameter “G Mount” and incorporates a large 43.8x32.9mm CMOS sensor. The camera is aimed to deliver superior sharpness and image quality with the effective pixel count of 51.4 million that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes. GFX 50S sensor has 51.4 megapixels that can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7, and 6:17, which were available in film cameras of the large-and medium-formats. “X-Processor Pro” imaging processor used in GFX 50S provides Fujifilm’s outstanding color and tone reproduction at an extremely high level. All of these result in the ultimate capability in photographic expressions.

2. Mirrorless camera system with a large sized sensor

Fujifilm GFX 50S is an all-new mirrorless camera system that revolutionizes the concept of medium-format cameras. It has lighter weight than conventional medium-format digital SLR cameras, achieving a far more compact from factor. The camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses. It is the first model of Fujifilm to use a detachable electronic viewfinder, which can be removed when using an external monitor or wanting to make the system even lighter. It also has an optional adapter that makes it possible to fit the EVF in any angle, giving greater freedom in the choice of shooting angle. Soon it will also have other optional accessories that will be released at the same time, include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. GFX 50S also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and soon it will be compatible with various RAW conversion application software.

3. New lenses with a new lens mount for added descriptive performance

There are six FUJINON GF lenses which are designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This is to prevent unwanted vignetting to achieve edge-to-edge sharpness of the world’s highest level.  Below are six lenses included in the initial lineup on launch:

  1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format) 
  2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in the 35mm format) 
  3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format) 
  4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format)
  5. Ultra wide “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format)
  6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format)

The six lenses mentioned above feature an aperture ring, a popular feature in the X series, and have the new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. All lenses also feature dust and weather resistant construction that withstands operation at temperatures as low as minus 10 degrees Celsius. This feature allows you to take them outdoors with peace of mind. For more information about how the camera handling, check out the next post about Fujifilm GFX 50S handling.